Authorized Dealer FAQ

The Lund International® Authorized Dealer program offers many opportunities for qualified automotive accessory retail storefront owners!  Authorization allows Dealers access to assets, placement on the Where to Buy, and communication from about our new and exciting promotions.

Q: Why should I become a Lund International Authorized Dealer?

A: The benefits of being a Lund International Authorized Dealer include:

  • Access to our marketing collateral and point of purchase displays
  • Receipt of current product promotions, application guides, and product sell sheets
  • Placement of your retail storefront on the Where to Buy page on the Lund International website
  • The opportunity to receive a 50% discount off the price of our Interactive Garage!

Q: Where do I sign up to become a Lund International Authorized Dealer?

A: To register to become an Authorized Dealer, use the link below to navigate to ChannelSync:   CLICK HERE

Q: What is ChannelSync for?

A: ChannelSync allows dealers to:

  • Register to become a Lund International Authorized Dealer
  • Get your business placed on the website's Where to Buy
  • Access jobber and consumer rebates
  • Report MAP/UPP/UMAP violations in one convenient location using the “Report MAP Violation” tool


Q: Where can I find your assets/marketing materials?

A: When you have been approved as an Authorized Dealer, you will receive an email communication from Lund International with your “Access Information” included. Using the link provided, simply login to select data files provided in CSV, PIES, and ACES data format.

Q: Where can I find the pricing for your products?

A: Select “Access Information” and navigate to to login. Download the “Master” data file which is inclusive off all brands – including Jobber, MAP/UPP and MSRP pricing. If you need pricing files for Roll-N-Lock and/or AMP Research, simply email


Q: As an Authorized Dealer may I buy direct?

A: Becoming and Authorized dealer does NOT allow the dealer to purchase direct.


If you have any questions, please contact 678-804-3785