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Lund International's AVS Brand Earns Frost & Sullivan 2012 Excellence of the Year Award

October 25, 2012

Buford, GA (Oct. 25, 2012) – Lund International, a leader and innovator in the automotive aftermarket accessories industry, recently announced the company's Auto Ventshade (AVS) brand was awarded the Frost & Sullivan 2012 North American Product Differentiation Excellence of the Year Award in the Automotive Vent Visor Market. AVS is the innovator of the original ventvisor™. Today, AVS is the leading automotive accessories brand offering the most functional and stylish accessories for trucks, SUVs, CUVs and passenger cars.

The selection for this award is the result of industry analyst firm Frost & Sullivan's stringent 10-step selection process comparing products within specific categories. Additionally, for the Product Differentiation Excellence Award, the following criteria were used to benchmark the AVS brand performance against key competitors:

  • Unique features/functionality
  • Quality/complexity
  • Customization
  • Matched to target market's needs
  • Brand perception of the uniqueness of the product

"We are extremely honored to have won this award," said Joe Thompson, Vice President of Marketing, Lund International. "In the early 1930s, AVS created the vent visor category and is now the worldwide leader with over 1,500 applications for trucks, SUVs, CUVs and passenger cars. This award is reflective of our commitment to setting industry standards for functionality, high-performance and stylish aftermarket automotive accessories," he concluded.

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