Buford, GA (Oct. 22, 2012) – LUND, the industry's premium automotive aftermarket accessories brand, announced today the introduction of the LUND Crossroads running board. Designed specifically for CUV and truck applications, the new running board, available in 70", 80" and 87" lengths, will be showcased at Lund International's exhibit during the SEMA Show held in Las Vegas, October 31 – November 2, 2012.
LUND's Crossroads running board rollout strategy initially addresses the product void of running boards designed for CUVs with applications for the Chevrolet Traverse and GMC Acadia available for order at SEMA and delivered in market January of 2013. Made from rugged yet lightweight aluminum with chrome end caps and full-length rubber treads, the OE-styled running board also features a crescent-shaped contemporary design and requires no drilling or special hardware for installation.
"Our Crossroads running board introduction provides the opportunity to meet the needs of an underserved market while creating a broader awareness of our existing line of running boards and nerf bars," stated Joe Thompson, Vice President of Marketing, Lund International. "We are excited to showcase this new product along with others in the hood protection and ventvisor categories at the upcoming SEMA Show," he concluded.
LUND will be introducing additional truck and CUV applications during Q1 2013.