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Lund International Realigns Brands to Better Serve Customers

October 18, 2012

Buford, GA (Oct. 18, 2012) – Lund International, a leader and innovator in the automotive aftermarket accessories industry, recently announced the realignment of its house of brands from five brands to three distinct brand names: AVS, LUND and BELMOR. The brand realignment is one of the strategies for establishing Lund International as the easiest company with which to do business, supported by comprehensive product lines and great customer service. In keeping with this initiative, the brands' logos, taglines, website, marketing, packaging and collateral support have also been updated.

"Our efforts to realign our brands and respective product lines were a result of industry, channel and consumer research conducted earlier this year," stated Joe Thompson, Vice President of Marketing, Lund International. "We are committed to building channel confidence and consumer awareness, interest and excitement around with the most functional, high-performance, protective and stylish automotive aftermarket accessories for heavy trucks, trucks, SUVs, CUVs, vans and passenger cars. We are excited about our refreshed website, marketing and promotional support we are launching in the fourth quarter and look forward to keeping the momentum going well into 2013," he concluded.

The company's new brand alignment, marketing taglines and product offerings are as follows:

AVS, Ahead of the Curve
Auto Ventshade (AVS) is the innovator of the original ventvisor and the category. Today, AVS is the market's leading automotive accessories brand offering the most functional and stylish accessories for trucks, SUVs, CUVs and passenger cars. The product line includes the following categories: ventvisors/side window deflectors, hood protection, light covers, chrome accessories and scoops.

LUND, Premium Style. Lasting Performance
The LUND brand name reflects the company's premium automotive accessories, offering high performance and stylish accessories for trucks, SUVs, CUVs, vans and passenger cars. As a part of the realignment, Nifty and Deflecta-Shield brands have been rolled under the LUND brand and will continue as stapled in the product line. Products include: hood protection, running boards/nerf bars, tonneau covers, floor liners, storage boxes, cargo management, bed accessories and grille coverings.

BELMOR, Because You Drive Heavy Duty
BELMOR is the leading heavy truck accessory brand offering protective and stylish accessories. BELMOR products are sold at over 3,000 heavy-duty truck dealerships and retail locations throughout North America.

Since the 1930s AVS, LUND and BELMOR have proudly been made in the USA and have set industry standards for functionality, high-performance, protective and stylish aftermarket automotive accessories. Industry professionals will get a sneak peek of Lund International's new brand alignment and products at the 2012 SEMA show.

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